Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
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adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark
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The Adidas Pulseboost HD features a QR code on the tongue that links to a Spotify playlist. Just scan the code with your mobile device to unlock it and... | By The
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